Senior Product Designer

Designing
products
that perform

I'm Alex Windsor — a Senior Product Designer crafting intuitive digital experiences for major brands including Wells Fargo, Intuit, Google, Disney and Samsung. I steer design thinking from strategy through execution, with a track record of measurable impact.

View my work ↓ Get in touch
20+
Products shipped
4
US Patents filed
+8pt
NPS uplift at WF
About me

Design that moves
the needle

Based in San Francisco, I obsess over how people interact with technology at scale. From shaping Zelle at Wells Fargo to defining QuickBooks' visual language at Intuit — I bridge design craft with business outcomes.

I lead cross-functional teams, manage design programs end-to-end, and bring a rare combination of strategic vision and hands-on execution. My work has earned 4 US patents, a best-in-class network rating, and measurable NPS growth at one of the largest banks in the country.

VP Lead Product Designer · Wells Fargo
Nov 2016 – Present · San Francisco
Senior Product Designer · Intuit
Oct 2014 – Oct 2016 · via Sage Group
Senior UX Designer · Google
Apr 2014 – Oct 2014 · via Match Point Solutions
Senior UX Designer · Disney Interactive
Jul 2012 – Apr 2014
Earlier: Samsung · Symantec · Razorfish · Lytro
2006 – 2012
Core competencies
Product Experience Design Interaction Design Design Systems UX Research Usability Testing Rapid Prototyping Design Program Mgmt Team Leadership Cross-functional Collab ADA / Accessibility Product Roadmap Dev Team Facilitation
4 US Patents Filed
Concepts from Wells Fargo Donate with Zelle · #12541378 · #2024036241 · #20250061487 · #US29890621
"The QR code send/share design has been rated best in class by the Zelle network — placing Wells Fargo's version first above all competing financial institutions."
— Zelle Network Review · 2023
Case studies

Selected work

Real problems at real scale — the strategy, the process, and the outcomes that moved the needle.

↗
Fintech · Wells Fargo · 2018–Present
Zelle Redesign — Best-in-Class P2P Payments
Led all design for Zelle at Wells Fargo — including QR code send/receive, Small Business account access, and a full UX overhaul. Managed vendors, engineering, QA, and content partners across distributed teams.
+8pt NPS → 60 #1 in Zelle Network QR Best-in-Class
↗
♥
Fintech · 0→1 · 2021
Wells Fargo Charitable Giving — 4 Patent Filings
Conceived and designed a new product enabling customers to donate directly to charities from their bank accounts — eliminating third-party transaction fees. Defined research strategy, led rapid prototyping, and drove cross-functional delivery.
4 US Patents 0→1 Product Research-led
↗
Productivity · Intuit · 2014–2016
QuickBooks Self-Employed — In-Product Animations
Partnered with marketing, product directors, and researchers to redesign messaging strategies and create in-product animations for QBSE. Drove a 50% increase in page subscriptions through a single animated benefit sequence.
+50% Subscriptions Motion Design User Research
Passion projects

Beyond the brief

Experiments, explorations, and initiatives I've led outside of day-to-day product work.

Mobile Auto Loans — Innovation Winner
Conceived and led design of an enterprise-wide Innovation competition winning concept at Wells Fargo — a fully mobile-first auto loan experience that reimagined a legacy process.
View concept →
Digital Property Appraisal Delivery
Designed the industry's first method for digital delivery of property appraisals, enabling faster mortgage approvals. The concept was scheduled for CFPB regulatory review.
Read the story →
Google Experience Centers Identity
Partnered with Google's GEC Group Director to design the full identity, micro-site template, and CMS for Experience Centers worldwide — delivered on an aggressive timeline.
Explore the work →
Next-Gen Digital Television UI
At Samsung Design America, led UX/UI concepting for next-generation digital television and smartphone desktop interfaces — exploring entirely new interaction paradigms for consumer electronics.
See the concepts →
Disney App Store Discovery Redesign
Redesigned the Disney App Store experience to dramatically improve content discovery and adoption — plus developed UX/UI requirements for an entirely new Disney guest social network.
View case →
Podcast Portal Design
Designed a podcast portal and full visual design system for Symantec's Small and Medium Business section — resulting in increased podcast downloads and improved content accessibility.
See the project →
Get in touch

Let's make something
worth using

Open to Lead IC roles, consulting, and meaningful collaborations. Reach me at 415 370 1908 or via email below.

Or email directly: [email protected]
LinkedIn ↗ Resume PDF ↗